CREATIVE DIRECTOR & FOUNDER
Stefani Greenspan is an established fashion industry executive with an extensive background in product development, fashion merchandising, branding, licensing, sales, and creative strategizing.
Inspired by her mother’s exquisite collection of clothing and jewelry, Stefani fell in love with fashion at a young age. When she was only 23, Stefani launched her first business, “Rhinestone Cowboy.” In its first year, this line of crystal laden belts and accessories generated over $250K in sales.
Stefani later ignited an international trend when she founded “PRIORITIES,” the original line of monogrammed initial t-shirts. As the creative and business force behind PRIORITIES, Stefani drove the growth of the company as it expanded to a full line of women’s clothing. The PRIORITIES line generated more than $40 million in sales in over 2,500 department, specialty, and international stores and catalogues. With Stefani overseeing the merchandising, product development, sourcing, marketing, and e-commerce, PRIORITIES was featured at stores like Bloomingdales, Neiman Marcus, Macy’s, Saks Fifth Avenue, Selfridges, Fred Segal, Nordstrom’s, Kitson, Intermix, Scoop, Anik, Joyce Hong Kong, and Isetan.
In 2010, Stefani was recruited as the Creative Director and VP of Design and Merchandising for Catherine Malandrino, a division of the Elie Tahari Group. There, she oversaw organization management, merchandising, product development, and internal partnerships.
Today, Stefani is the Creative Director and Founder of the fine jewelry brand, The Gibson Collective where she designs meaningful, effortlessly-chic everyday pieces for the modern day woman.
Stefani’s work was featured in the Small Business section of The Wall Street Journal and her products have been highlighted in major fashion and general interest magazines, including Vogue, WWD, DailyCandy, People StyleWatch, Us, and Lucky.
Stefani earned a B.S. in Finance and Marketing from the University of Maryland at College Park. She now lives in N.J. with her husband and two sons.